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Who is the Senior Consumer for the Tourism Industry?

Author

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  • Delphine Le Serre

    (ISTEC - Institut supérieur des Sciences, Techniques et Economie Commerciales - ISTEC)

Abstract

This article proposes a new, stable and precise identification of the senior consumer for the tourism industry. The first part of this research, based mainly on an in depth analysis of the review of literature in Marketing and Tourism Marketing, reveals the fragility of the concept of the senior consumer and the limits of the criteria used to characterize this consumer. Hence, the second part of this research proposes the building of a stable definition of this concept that could be used by every researcher and practitioner. The applied method of building is inspired from set mathematical theory. The definition is based on the only three non varying elements for which a consensus between researchers exists. This definition is linked to an indicator that aims to empirically identify the senior consumer. This first built definition of the senior consumer provides a stable conceptual framework for every study and all research on this consumer. By offering an opportunity of identifying and studying the same subject, it allows comparative studies, which is an important step in tourism research. Finally, by including the concept of subjective age within the definition of the senior consumer (as a non varying characteristic of the senior consumer), it justifies research on the effects of this variable on seniors' tourism consumption behaviours. This may be a future way to predict the senior tourism segmentation and to help with the conception of new tourism products in response to the needs of this market.

Suggested Citation

  • Delphine Le Serre, 2008. "Who is the Senior Consumer for the Tourism Industry?," Post-Print hal-00879298, HAL.
    • Handle: RePEc:hal:journl:hal-00879298
    as

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