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Crowdsourcing and authenticity: A case in retail industry

Author

Listed:
  • Ataollah Homayoun

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Katia Lobre

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Crowdsourcing is a quite new phenomenon that pushes many companies around the world to implement it in their organization. This paper explores the implementation of crowdsourcing in a hypermarket chain in Iran. The authors of this paper develop a business model for the company and then use this business model as platform for implementing crowdsourcing. High Retailer (HR) is a newly entered multinational company that in 30 years after revolution entered Iran and establishes a place among other Iranian competitors in retail sector. The present paper uses a qualitative research by interviewing managers of the company and focus on using crowdsourcing in retail industry.

Suggested Citation

  • Ataollah Homayoun & Katia Lobre, 2013. "Crowdsourcing and authenticity: A case in retail industry," Post-Print hal-00863912, HAL.
    • Handle: RePEc:hal:journl:hal-00863912
    as

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