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Publicité et obésité enfantine: l'impact des annonces publicitaires télévisées sur les choix alimentaires des enfants

Author

Listed:
  • Claire Masserot

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Joël Bree

    (Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School)

Abstract

The purpose of this research is to evaluate the influence of television commercials on children's food choices. An experimental approach makes it possible to measure children's food choices after exposition to advertisements in favor of healthy vs unbalanced products. The results, relatively unexpected, don't prove the direct influence of nutritional commercials' categories on children's choices.

Suggested Citation

  • Claire Masserot & Joël Bree, 2010. "Publicité et obésité enfantine: l'impact des annonces publicitaires télévisées sur les choix alimentaires des enfants," Post-Print hal-00825682, HAL.
    • Handle: RePEc:hal:journl:hal-00825682
    DOI: 10.3917/mav.037.0097
    as

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