IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-00809505.html
   My bibliography  Save this paper

Les enjeux stratégiques des sites internet pour les jeunes enfants: illustration par le cas Bayardkids

Author

Listed:
  • Valérie Hemar-Nicolas

    (PESOR - UP11 - Université Paris-Sud - Paris 11)

  • Pascale Ezan

    (Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School, NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

Dans le secteur de la presse, l'innovation numérique constitue une arme concurrentielle, un gage de modernité et un levier de stimulation de la demande papier. Ce constat n'a pas échappé aux éditeurs de la presse enfantine qui doivent prendre en compte et anticiper l'évolution des modes de consommation. Le cas Bayard illustre les enjeux stratégiques que sous-tend la création d'un site Internet dédié aux jeunes enfants et propose un certain nombre de recommandations pour développer une offre numérique à destination du jeune public.

Suggested Citation

  • Valérie Hemar-Nicolas & Pascale Ezan, 2012. "Les enjeux stratégiques des sites internet pour les jeunes enfants: illustration par le cas Bayardkids," Post-Print hal-00809505, HAL.
    • Handle: RePEc:hal:journl:hal-00809505
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-00809505. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.