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Concurrences et complémentarités entre les canaux physiques et électroniques. Une application aux produits musicaux

Author

Listed:
  • Blandine Labbé-Pinlon

    () (Audencia Recherche - Audencia Business School)

  • Bertrand Belvaux

    ()

Abstract

This research studies mono and multichanel behaviors with musical CD. After showing several profiles, results prove that multiples channel visiting behaviors can be explained by the appropriateness of channel to the purchase decision stage (preparation and buying) and by the perceived risk in web buying.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Blandine Labbé-Pinlon & Bertrand Belvaux, 2007. "Concurrences et complémentarités entre les canaux physiques et électroniques. Une application aux produits musicaux," Post-Print hal-00797398, HAL.
  • Handle: RePEc:hal:journl:hal-00797398
    Note: View the original document on HAL open archive server: https://hal-audencia.archives-ouvertes.fr/hal-00797398
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