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Comprendre et satisfaire les consommateurs qui butinent

Listed author(s):
  • Cindy Lombart


    (Audencia Recherche - Audencia Business School)

  • Blandine Labbé-Pinlon


    (Audencia Recherche - Audencia Business School)

Registered author(s):

    This article proposes a review of both early and recent research on a particular type of behaviour, known as browsing, that is frequently adopted by consumers during visits to retail outlets, but little studied to date. Who are these browsers? What is the history of browsing behaviour? What are the short- and long-term consequences of this behaviour? The answers to these questions should help managers, and especially retailers, appreciate the real advantages offered by the presence of browsers in their stores and to determine the variables that they can put to use in order to favour browsing behaviour.

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    Paper provided by HAL in its series Post-Print with number hal-00765472.

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    Date of creation: 2008
    Publication status: Published in Gestion - HEC Montréal, Percy Barnevik et Abb, 2008, 33 (2), pp.32-39. 〈10.3917/riges.332.0032〉
    Handle: RePEc:hal:journl:hal-00765472
    DOI: 10.3917/riges.332.0032
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