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Le partage des connaissances au sein du distributeur international

Author

Listed:
  • Lanlan Cao

    (Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School)

  • Marc Dupuis

    (ESCP Europe - Ecole Supérieure de Commerce de Paris)

  • Jean Fournioux

    (Pôle de Recherche - Rouen Business School - Rouen Business School)

Abstract

Le présent travail de nature exploratoire, a pour objet l'approfondissement de la notion de connaissance et de son partage au sein des groupes et entreprises de distribution internationales. Cinq études de cas résultant d'entretiens approfondis sont traitées selon les procédures de la Grounded Theory. Ces études permettent d'esquisser une typologie des connaissances, d'identifier les plus porteuses d'avantage compétitifs, ainsi que les freins et leviers de leur partage. Elles débouchent sur des premières recommandations et implications managériales. Les limites de ce travail exploratoire sont précisées ainsi que les perspectives d'extension nationale et internationale.

Suggested Citation

  • Lanlan Cao & Marc Dupuis & Jean Fournioux, 2011. "Le partage des connaissances au sein du distributeur international," Post-Print hal-00740220, HAL.
    • Handle: RePEc:hal:journl:hal-00740220
    as

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