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Sales-marketing interface in Saudi Arabia: A commentary

Author

Listed:
  • Dominique Rouzies

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Michael Segalla

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

Abstract

This commentary essay discusses recent research conducted by Malshe, Al-Khatib, Al-Habib, and Ezzi (2012) and identifies areas where future research is needed. Their study extends our knowledge about the marketing and sales interface in Saudi Arabia and provides evidence of organizational mechanisms that appear to be culture bond. This paper reviews interesting considerations stemming from this article.

Suggested Citation

  • Dominique Rouzies & Michael Segalla, 2012. "Sales-marketing interface in Saudi Arabia: A commentary," Post-Print hal-00724235, HAL.
  • Handle: RePEc:hal:journl:hal-00724235
    DOI: 10.1016/j.jbusres.2011.10.030
    as

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