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Le business model du low cost

Author

Listed:
  • Veronique Nguyen

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

  • Michel Santi

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

Abstract

Déjouer les pronostics d'échecs annoncés, obtenir une rentabilité insolente alors qu'on se bat avec des moyens rudimentaires ; tel est le tour de force que les entreprises low cost accomplissent. De remarquables réussites où le faible triomphe du fort, où David terrasse Goliath au moyen d'une fronde et d'une pierre. Le low cost nous fait pénétrer au coeur de l'art stratégique, où la victoire ne résulte pas de la puissance financière ou de la délocalisation de ses activités mais de l'intelligence des business models. Quintessence de la réflexion stratégique, le low cost nous fournit une démonstration éloquente du pouvoir de la pensée sur l'instinct ou l'habitude. A partir de nombreuses études de cas, l'ouvrage dévoile toutes les clés pour mettre au point une stratégie low cost, apprécier la réceptivité d'un secteur d'activité face à ce modèle, mais aussi lutter contre des concurrents low cost.

Suggested Citation

  • Veronique Nguyen & Michel Santi, 2012. "Le business model du low cost," Post-Print hal-00712676, HAL.
    • Handle: RePEc:hal:journl:hal-00712676
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    Keywords

    business model; low cost;

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