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Responsible consumption awareness among Chinese exchange business students in France

Author

Listed:
  • Carlos A. Rabasso

    (Pôle de Recherche - Rouen Business School - Rouen Business School)

  • Javier Rabasso

    (Pôle de Recherche - Rouen Business School - Rouen Business School, UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

The objective of this paper is to study Responsible Consumption (RC) behavior and practices in business students from China and Hong Kong studying in France. The results describe student's consumption models in their host country, their perception of RC, the way they think RC could be improved within their country and in the world. The research highlights a model of patterns of responsible consumption across cultures due to a global consumer class that has access to international brands, goods and services. The purpose of our study is to show how responsible consumption attitudes are emerging in younger generations. For our paper the international exchange Chinese students of the Rouen Business School in France have participated in a research project concerned about RC.

Suggested Citation

  • Carlos A. Rabasso & Javier Rabasso, 2011. "Responsible consumption awareness among Chinese exchange business students in France," Post-Print hal-00678569, HAL.
  • Handle: RePEc:hal:journl:hal-00678569
    as

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