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New Product Development in a Platform-driven Organization: Towards platform lifecycle management

Author

Listed:
  • Sihem Ben Mahmoud-Jouini

    (CRG - Centre de recherche en gestion - X - École polytechnique - CNRS - Centre National de la Recherche Scientifique, GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Sylvain Lenfle

    (CRG - Centre de recherche en gestion - X - École polytechnique - CNRS - Centre National de la Recherche Scientifique)

  • Caroline Derousseaux

    (CRG - Centre de recherche en gestion - X - École polytechnique - CNRS - Centre National de la Recherche Scientifique)

Abstract

Platform product development is now widely used to tackle the cost-variety dilemma. In this work, we questioned the planning hypothesis underlying most of the research on platform design. Using an inductive methodology, we analyzed the first phase of a product development belonging to the second generation of a product based on an existing platform. This led to three results. We pointed out the existence of platform design principles. We also brought up how a design based on an existing platform modifies the traditional V-model, which structures the design process organization. Eventually we outlined the question of the platform renewal and its impact on platform's architecture and flexibility.

Suggested Citation

  • Sihem Ben Mahmoud-Jouini & Sylvain Lenfle & Caroline Derousseaux, 2007. "New Product Development in a Platform-driven Organization: Towards platform lifecycle management," Post-Print hal-00663019, HAL.
    • Handle: RePEc:hal:journl:hal-00663019
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    Cited by:

    1. Ryan Boas & Bruce G. Cameron & Edward F. Crawley, 2013. "Divergence and lifecycle offsets in product families with commonality," Systems Engineering, John Wiley & Sons, vol. 16(2), pages 175-192, June.

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