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Améliorations dans la mise en oeuvre du balanced scorecard : le cas d'une compagnie d'assurance

  • Pierre-Laurent Bescos


    (Edhec Business School - Edhec Business School)

  • Philippe Foulquier


    (Edhec Business School - Edhec Business School)

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    Many studies have examined the use of balanced scorecards, but fewer have looked into the long-term improvement made possible by such systems. In this paper we present a case study that makes it possible to show how a long-term experience can lead to greater effectiveness of the scorecard and make it of lasting interest to the company. Improvements are made by possible by using strategy maps, by choosing better objectives and indicators, and, finally, by incorporating the balanced scorecard into the set of a company's management tools. At the same time, this tool seems to afford its greatest advantages and to lend itself to several adjustments when it is used in an interactive style of control.

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    Paper provided by HAL in its series Post-Print with number hal-00646751.

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    Date of creation: 10 May 2011
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    Publication status: Published in Comptabilités, économie et société, May 2011, Montpellier, France., 2011
    Handle: RePEc:hal:journl:hal-00646751
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