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Nudging Smokers: the New Frontiers of the Fight against Tobacco

Author

Listed:
  • Alberto Alemanno

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

Abstract

The recently-adopted smoking bans in bars and restaurants epitomize a cultural transformation. By creating an environment where smoking becomes increasingly more difficult, the bans help shift social norms away from the acceptance of smoking in everyday life and promotes public rejection of cigarettes. And this is only the beginning. New public policies such as nudging smokers are now developed, raising legal and moral issues.

Suggested Citation

  • Alberto Alemanno, 2011. "Nudging Smokers: the New Frontiers of the Fight against Tobacco," Post-Print hal-00637094, HAL.
    • Handle: RePEc:hal:journl:hal-00637094
    as

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