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La valeur du produit 'Ligue 1' risque-t-elle de se déprécier?

Author

Listed:
  • Julien Pillot

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique)

Abstract

Thanks to the new design of the " Ligue 1 " in several batches, the French Ligue de Football Professionnel have preserved the value of its flagship product despite an unfavourable competition framework. As a new player on the Ligue 1 diffusion market, Orange launched a new football-dedicated channel which access is only reserved to its own triple-play subscribers. This strategy does not seem unprejudiced, neither from the consumer - which is suffering an additional cost able to, at last, diverting it to foreign competitions -, nor from the professional clubs - whose competitiveness could be dramatically spoiled - points of view. While Orange's commercial behaviour seems to be challenged by the French competion authority, it is necessary to analyze the potential (dis)economies of such strategy, especially regarding the future development of the product.

Suggested Citation

  • Julien Pillot, 2009. "La valeur du produit 'Ligue 1' risque-t-elle de se déprécier?," Post-Print hal-00634300, HAL.
    • Handle: RePEc:hal:journl:hal-00634300
    as

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