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Approches stratégiques des émissions CO2 : Figures libres ou figures imposées ? Les cas de l'industrie cimentière et de l'industrie chimique

Author

Listed:
  • Diane-Laure Arjaliès

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Cécile Goubet
  • Jean-Pierre Ponssard

    (X-DEP-ECO - Département d'Économie de l'École Polytechnique - X - École polytechnique)

Abstract

La capacité des entreprises à transformer une contrainte environnementale en source d'opportunité stratégique est un sujet controversé dans la littérature. S'appuyant sur une étude comparative des stratégies de lutte contre les émissions CO2 mises en place par les industries cimentière et chimique, l'article démontre que la latitude des entreprises à adopter une approche proactive face au développement durable est fortement contrainte par les caractéristiques du secteur en termes de dépendance vis-à-vis des ressources naturelles, de flexibilité dans la composition du portefeuille d'activités et de structure du secteur aval.

Suggested Citation

  • Diane-Laure Arjaliès & Cécile Goubet & Jean-Pierre Ponssard, 2011. "Approches stratégiques des émissions CO2 : Figures libres ou figures imposées ? Les cas de l'industrie cimentière et de l'industrie chimique," Post-Print hal-00628992, HAL.
  • Handle: RePEc:hal:journl:hal-00628992
    DOI: 10.3166/RFG.215.123-146
    as

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