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Empty Pockets Full Stomachs: How Money Cues Induce People to Hoard Calories

Author

Listed:
  • Sandra Laporte

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

  • Barbara Briers

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

Abstract

Building on the security function of both money and food, we show in 5 studies that monetary cues can induce people to hoard calories as a means of securing their resources. In study 1 we test the main effect of money cues on food (caloric) preferences. In study 2 and 3 we illustrate the moderating effects of a resource manipulation (study 2) and individual differences in the security-worry meaning of money (study 3). Study 2 also reveals that calorie underestimation is mediating the effect of monetary stimuli on food preferences. Finally, in study 4, a general reward explanation is ruled out.

Suggested Citation

  • Sandra Laporte & Barbara Briers, 2009. "Empty Pockets Full Stomachs: How Money Cues Induce People to Hoard Calories," Post-Print hal-00576817, HAL.
    • Handle: RePEc:hal:journl:hal-00576817
    as

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