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La spiritualité: émergence d'une tendance dans la consommation

Author

Listed:
  • Sandra Camus

    (Pôle de Recherche - Rouen Business School - Rouen Business School)

  • Max Poulain

    (EM - EMLyon Business School)

Abstract

Les chercheurs en marketing pourraient être amenés à s'intéresser de plus en plus à un courant de recherche développé depuis maintenant une vingtaine d'années en sociologie des religions : la spiritualité. En effet, la thématique de la spiritualité se positionne progressivement dans les univers de la consommation. Tant au niveau des produits culturels que des concepts de magasins, une offre construite autour de la spiritualité se développe, avec en toile de fond un recours aux approches du marketing expérientiel. Over the last twenty years, research developments in the sociology of religions may interest researchers in marketing. The spiritual theme is progressively positioning itself in the world of consumption. Because of the quantity of the cultural products, concept stores that build offers around spirituality are developing more and more with strong experiential marketing approaches.

Suggested Citation

  • Sandra Camus & Max Poulain, 2008. "La spiritualité: émergence d'une tendance dans la consommation," Post-Print hal-00565469, HAL.
    • Handle: RePEc:hal:journl:hal-00565469
    DOI: 10.3917/mav.019.0072
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    Cited by:

    1. Marie-Catherine Husson Paquier & Sophie Morin-Delerm, 2017. "L'acheteur, un excellent storyteller : Le cas de l'acheteur de produits monastiques," Post-Print hal-03693982, HAL.
    2. Tudor Mihaela Alexandra & Bratosin Stefan, 2020. "French Media Representations towards Sustainability: Education and Information through Mythical-Religious References," Sustainability, MDPI, vol. 12(5), pages 1-18, March.
    3. Hugo Gaillard, 2018. "L’entreprise émancipatrice : un équilibre possible entre inclusion et disputatio autour des questions religieuses au travail," Post-Print hal-02434164, HAL.

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