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Les sites web des communes françaises: marketing, communication et démarche participative des habitants. Application aux communes du département de la Loire

Listed author(s):
  • David Huron


    (CRIFP - Centre de Recherche en Ingénierie Financière et Finances Publiques - UNS - Université Nice Sophia Antipolis)

Registered author(s):

    Le réseau des réseaux est devenu un support marketing sur lequel les organisations se doivent d'être présentes. Les communes développent donc des sites sur internet qui ont des objectifs contextuels différents. L'étude de 15 sites de communes du département de la Loire montre en effet que les collectivités locales utilisent le web pour se positionner, voire se différencier.

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    Paper provided by HAL in its series Post-Print with number hal-00493552.

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    Date of creation: 13 Jun 2001
    Publication status: Published in Colloque National de la Recherche dans les IUT 2001, Jun 2001, Roanne, France. Publications de l'Université de Saint-Etienne, Tome 2, p. 413-421, 2001
    Handle: RePEc:hal:journl:hal-00493552
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