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Should I keep or Should I Give: The Effects of Morality Salience on Disposing

Author

Listed:
  • Selin Atalay

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • M. Tuere

Abstract

The article explores how consumers dispose their possessions in mortality salience (MS). It highlights the concept that when mortality is salient individuals will dispose their possessions in ways that could create a sense of symbolic immortality. It also discusses the idea that when mortality is salient individuals will dispose their possession in ways that could allow them to form a socially valued identity.

Suggested Citation

  • Selin Atalay & M. Tuere, 2009. "Should I keep or Should I Give: The Effects of Morality Salience on Disposing," Post-Print hal-00493159, HAL.
    • Handle: RePEc:hal:journl:hal-00493159
    as

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