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Predictors of the Survival of Innovations

Author

Listed:
  • Thomas Astebro

    (Joseph L. Rotman School of Management - University of Toronto)

  • John L. Michela

    (University of Waterloo [Waterloo])

Abstract

The length of survival of an innovation introduced in the marketplace strongly affects its expected economic returns. Research on this topic is however sparse. We find that the survival of innovations introduced in the marketplace depends on anticipated stable demand, price required for profitability, the degree of competition (marginally), and technical product maturity.

Suggested Citation

  • Thomas Astebro & John L. Michela, 2005. "Predictors of the Survival of Innovations," Post-Print hal-00476886, HAL.
    • Handle: RePEc:hal:journl:hal-00476886
    DOI: 10.1111/j.0737-6782.2005.00129.x
    as

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