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Doing business in the CEE. A comparative franco-german study in light of the financial and economic crisis

Author

Listed:
  • Mario Glowik

    (TH Wildau - Technische Hochschule Wildau)

  • Christophe Morace

    (ENSTA Bretagne_SHS - Département Sciences Humaines et Sociales ENSTA Bretagne - ENSTA Bretagne - École Nationale Supérieure de Techniques Avancées Bretagne, CRF - Centre de recherche sur la formation - CNAM - Conservatoire National des Arts et Métiers [CNAM] - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université - ENSTA Bretagne - École Nationale Supérieure de Techniques Avancées Bretagne)

  • Alison Gourvès-Hayward

    (LCI - Département Langues et Culture Internationale - UEB - Université européenne de Bretagne - European University of Brittany - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris])

Abstract

The expansion of the European Union in 2004 towards Central and Eastern European Countries (CEE) has offered new opportunities for firms which seek to expand their international business. The challenge in this context is to understand internationalization as a process that is highly dynamic but naturally not always successful, a process which is cyclical instead of linear and necessarily dependent on events and happenings within time (Leonidou and Katsikeas, 1996, Hurmerinta-Peltomäki, 2003). Based on this assumption, this paper evaluates the business experience in the CEE in the light of the world-wide financial and economic crisis. The Franco-German comparative analysis provides cross-cultural perspectives of current challenges and expected future developments when doing business in the CEE.

Suggested Citation

  • Mario Glowik & Christophe Morace & Alison Gourvès-Hayward, 2009. "Doing business in the CEE. A comparative franco-german study in light of the financial and economic crisis," Post-Print hal-00460209, HAL.
    • Handle: RePEc:hal:journl:hal-00460209
    as

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