Social Network Sites (SNS): do they match ? Definitions and methods for social sciences and marketing research
Social Networks Sites (SNS) such as Facebook, MySpace, Skyrock.com or Linkedin have become new fields of investigation for marketing. Even though the phenomenon has met with an amazing popular success, only a few scientific works have been published on this subject. This article proposes initially to evaluate the situation by a review of the experts' discourses and, then, a an analysis of the texts in core disciplines specialising in social networks analysis (mainly sociometry, anthropology and sociology). Finally this work will help us to propose a definition for SNS as a research subject and to design a methodology for marketing research
|Date of creation:||10 Mar 2009|
|Publication status:||Published in Sunbelt XXIX, Annual Conference of the INSNA, Mar 2009, San Diego, United States|
|Note:||View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-00458325|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-00458325. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (CCSD)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.