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Social Network Sites (SNS): do they match ? Definitions and methods for social sciences and marketing research

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  • Thomas Stenger

    (CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Alexandre Coutant

    (CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

Social Networks Sites (SNS) such as Facebook, MySpace, Skyrock.com or Linkedin have become new fields of investigation for marketing. Even though the phenomenon has met with an amazing popular success, only a few scientific works have been published on this subject. This article proposes initially to evaluate the situation by a review of the experts' discourses and, then, a an analysis of the texts in core disciplines specialising in social networks analysis (mainly sociometry, anthropology and sociology). Finally this work will help us to propose a definition for SNS as a research subject and to design a methodology for marketing research

Suggested Citation

  • Thomas Stenger & Alexandre Coutant, 2009. "Social Network Sites (SNS): do they match ? Definitions and methods for social sciences and marketing research," Post-Print hal-00458325, HAL.
    • Handle: RePEc:hal:journl:hal-00458325
    Note: View the original document on HAL open archive server: https://hal.science/hal-00458325
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    Keywords

    Social network Site (SNS); Facebook; MySpace; social network; methodology;
    All these keywords.

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