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Communication environnementale et réputation de l'organisation

Author

Listed:
  • Rodolphe Durand

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Deborah Philippe

Abstract

Dans cet article, les auteurs avancent l'idée que les informations publiées par l'organisation sur son comportement environnemental constituent des signaux qui auront des impacts différenciés sur la réputation organisationnelle en fonction de leur nature, leur visibilité et leur cohérence. Les résultats indiquent que la conformité, la coprésence de signaux conformes et non conformes, et la visibilité du signal rejaillissent favorablement sur la réputation. Enfin, l'impact des signaux de conformité peu visibles dépend de la réputation antérieure de l'organisation, et ce à l'avantage des organisations bénéficiant d'une réputation plus élevée que la moyenne. Ces résultats permettent ainsi de contribuer à la fois à la littérature sur la communication environnementale et à celle sur le management de la réputation.

Suggested Citation

  • Rodolphe Durand & Deborah Philippe, 2009. "Communication environnementale et réputation de l'organisation," Post-Print hal-00457830, HAL.
  • Handle: RePEc:hal:journl:hal-00457830
    DOI: 10.3166/rfg.194.45-63
    as

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    Cited by:

    1. Rey Dang & L'Hocine Houanti & Mustapha Meziani & Tiziri Makhlouf, 2020. "La RSE et le désengagement des employés au travail : le rôle médiateur de la réputation de l'entreprise," Post-Print hal-02872464, HAL.

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