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Publicité en ligne : Google double clique et gagne

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  • François Lévêque

    () (CERNA i3 - Centre d'économie industrielle i3 - MINES ParisTech - École nationale supérieure des mines de Paris - PSL - PSL Research University - CNRS - Centre National de la Recherche Scientifique)

Abstract

L'acquisition de DoubleClick par Google, une entreprise technologique de publicité en ligne, a été autorisée sans conditions par la Commission des Communautés européennes et par la Commission fédérale pour le commerce des Etats-Unis. Jamais une autorisation totale n'a pourtant été tant discutée. Elle oppose des entreprises globales puissantes: Google, mais aussi Microsoft qui a cherché à la bloquer. Elle porte sur une industrie en plein essor : la publicité en ligne, nerf de l'Internet. Elle fait craindre aux consommateurs des atteintes en matière d'utilisation de données personnelles. Cet article analyse les principales controverses qu'elle a suscitée.

Suggested Citation

  • François Lévêque, 2009. "Publicité en ligne : Google double clique et gagne," Post-Print hal-00419198, HAL.
  • Handle: RePEc:hal:journl:hal-00419198
    Note: View the original document on HAL open archive server: https://hal-mines-paristech.archives-ouvertes.fr/hal-00419198
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