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Orchestrer les actifs pour rester concurrentiel. La trajectoire stratégique de Raytheon

Author

Listed:
  • Colette Depeyre

    (CRG - Centre de recherche en gestion - X - École polytechnique - CNRS - Centre National de la Recherche Scientifique)

Abstract

Quelle peut être la stratégie d'une entreprise pour rester concurrentielle dans un environnement en pleine mutation ? Les acteurs du changement modifient-ils leurs représentations et leurs pratiques au rythme de ces ruptures ? A partir du cas de Raytheon, industrie de défense américaine, l'auteure montre comment une entreprise essaie d'aborder le futur de manière durablement innovante, comment elle construit sa « capacité dynamique ». Á chaque changement important de l'environnement (fin de la Guerre Froide, révolution technologique actuelle), l'entreprise a cherché à orchestrer au mieux ses actifs pour anticiper l'avenir. Mais vendre et acheter des actifs, tout en réorganisant ses propres ressources, le tout sous l'oeil vigilant des marchés financiers qui ne manquent pas d'interpréter les nominations des dirigeants, voilà qui laisse deviner l'incertitude qui pèse sur le succès d'une telle orchestration

Suggested Citation

  • Colette Depeyre, 2008. "Orchestrer les actifs pour rester concurrentiel. La trajectoire stratégique de Raytheon," Post-Print hal-00404001, HAL.
    • Handle: RePEc:hal:journl:hal-00404001
    as

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