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La formation de la stratégie : une mise en boucle d'articulations duales

Author

Listed:
  • Marielle Audrey Payaud

    (Euristik - Equipe de Recherche en management stratégique - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Alain-Charles Martinet

    (Euristik - Equipe de Recherche en management stratégique - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

D'un point de vue de la stratégisation, la division physique de l'entreprise de services de réseau impose non pas une stratégie, mais des stratégies. Elle nécessite effectivement la délibération d'une stratégie planifiée mais également la possibilité que des idées émergentes puissent être ratifiées «chemin faisant». Ces idées, susceptibles de devenir des stratégies émergentes améliorent la stratégie délibérée au fil des événements conjoncturels, locaux, qui ne peuvent pas toujours être prévus et envisagés.

Suggested Citation

  • Marielle Audrey Payaud & Alain-Charles Martinet, 2005. "La formation de la stratégie : une mise en boucle d'articulations duales," Post-Print hal-00365248, HAL.
  • Handle: RePEc:hal:journl:hal-00365248
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