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Consumer acceptance of biotechnology and the role of second generation technologies in the USA and Europe

Author

Listed:
  • Jayson L. Lusk

    (OSU - Oklahoma State University [Stillwater])

  • Anne Rozan

    (BETA - Bureau d'Économie Théorique et Appliquée - INRA - Institut National de la Recherche Agronomique - UNISTRA - Université de Strasbourg - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique)

Abstract

In a recent article in Trends in Biotechnology [1], Gene Rowe wrote about a study published by Lusk [2] concerning US consumer willingness-to-pay for a second generation genetically modified (GM) food – golden rice genetically modified to contain β carotene. That study showed, in contrast to previous research, that consumers might actually be willing to pay a premium for a GM food if it was created to be beneficial to them. Rowe was right to point out that consumer concern for GM food is a complex issue, complicated by individual differences in culture, trust and risk perceptions. Our purpose here is to address some of the issues mentioned by Rowe, in light of previously published research and findings from nationwide surveys we recently conducted in the USA and France.

Suggested Citation

  • Jayson L. Lusk & Anne Rozan, 2005. "Consumer acceptance of biotechnology and the role of second generation technologies in the USA and Europe," Post-Print hal-00278702, HAL.
    • Handle: RePEc:hal:journl:hal-00278702
    DOI: 10.1016/j.tibtech.2005.05.012
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    Cited by:

    1. Maciejczak, Mariusz, 2015. "Will the institution of coexistence be re-defined by TTIP?," GMCC-15: Seventh GMCC, November 17-20, 2015, Amsterdam, the Netherlands 211478, International Conference on Coexistence between Genetically Modified (GM) and non-GM based Agricultural Supply Chains (GMCC).

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