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Compétion par l'innovation et dynamique des systèmes de conception dans les entreprises françaises - Une comparaison de trois secteurs

Author

Listed:
  • Sihem Ben Mahmoud-Jouini

    (CRG - Centre de recherche en gestion - X - École polytechnique - CNRS - Centre National de la Recherche Scientifique)

  • Christophe Midler

    (CRG - Centre de recherche en gestion - X - École polytechnique - CNRS - Centre National de la Recherche Scientifique)

Abstract

Sur des marchés saturés comme l'est typiquement le marché européen, l'avantage compétitif se construit par différenciation et focalisation croissante des produits, et également par un renouvellement fréquent des produits dans le but d'anticiper les tendances, réagir avant les autres aux signaux souvent imprévisibles des marchés instables, intégrer au plus tôt les innovations techniques porteuses d'économies afin de résister à la guerre des prix sur des marchés de plus en plus globaux.

Suggested Citation

  • Sihem Ben Mahmoud-Jouini & Christophe Midler, 1999. "Compétion par l'innovation et dynamique des systèmes de conception dans les entreprises françaises - Une comparaison de trois secteurs," Post-Print hal-00278113, HAL.
    • Handle: RePEc:hal:journl:hal-00278113
    Note: View the original document on HAL open archive server: https://hal.science/hal-00278113
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    Cited by:

    1. Louis-Etienne Dubois & Pascal Le Masson & Benoit Weil & Patrick Cohendet, 2014. "From organizing for innovation to innovating for organization: how co-design brings about change in organizations," Post-Print hal-01485082, HAL.
    2. Louis-Etienne Dubois & Pascal Le Masson & Benoit Weil & Patrick Cohendet, 2014. "From organizing for innovation to innovating for organization: how co-design fosters change in organizations," Post-Print hal-00981108, HAL.

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