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Entrepreneurial Opportunities: How do Cognitive Styles and Logics of Action Fit in?

Author

Listed:
  • Jean-Michel Degeorge

    (EPICE-ENSMSE - Département Etudes sur la performance, l'Innovation et le Changement en Entreprise - Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris] - Institut Henri Fayol, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris], FAYOL-ENSMSE - Institut Henri Fayol - Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris])

  • Alain Fayolle

    (EM - EMLyon Business School, CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • Kathleen Randerson Randerson

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

The aim of this qualitative study is to identify how the perceptions of the entrepreneur on the nature of the opportunity (objective reality/social construction) and his/her cognitive style (analytical/intuitive) influence the process of opportunity pursuit (analytic process/intuition-based process). We find that if expected alignments (analysis/causation/objective opportunity versus intuition/effectuation/constructed opportunity) appear, they are not systematic, and that firm industry and position in the sector are determinant.

Suggested Citation

  • Jean-Michel Degeorge & Alain Fayolle & Kathleen Randerson Randerson, 2015. "Entrepreneurial Opportunities: How do Cognitive Styles and Logics of Action Fit in?," Post-Print emse-01141509, HAL.
    • Handle: RePEc:hal:journl:emse-01141509
    DOI: 10.1504/IJESB.2016.073353
    as

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    Keywords

    Business plan; entrepreneuriat;

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