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L'inter-fonctionnalité des équipes de développement de nouveaux produits affecte-t-elle leur performance ?

Author

Listed:
  • David Gotteland

    (MKT - Marketing - EESC-GEM Grenoble Ecole de Management)

  • Christophe Haon

    (MKT - Marketing - EESC-GEM Grenoble Ecole de Management)

Abstract

Research on the cross-functionality - new product performance relationship reports contradictory results. The meta-analysis highlights some theoretical and methodological moderating variables. If the identification by Troy, Hirunyawipada, and Paswan (2008) of theoretical moderators that affect this relationship seems comprehensive, it is not for methodological factors. We assess the moderating effect of 24 moderators, 16 of which are methodological, which could impact the relationship between cross-functional integration and new product performance.

Suggested Citation

  • David Gotteland & Christophe Haon, 2011. "L'inter-fonctionnalité des équipes de développement de nouveaux produits affecte-t-elle leur performance ?," Working paper serie RMT - Grenoble Ecole de Management hal-00588788, HAL.
    • Handle: RePEc:hal:gemwpa:hal-00588788
    Note: View the original document on HAL open archive server: http://hal.grenoble-em.com/hal-00588788
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