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L'inter-fonctionnalité des équipes de développement de nouveaux produits affecte-t-elle leur performance ?

  • David Gotteland


    (MKT - Marketing - Grenoble École de Management (GEM))

  • Christophe Haon


    (MKT - Marketing - Grenoble École de Management (GEM))

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    Les recherches consacrées à la relation inter-fonctionnalité - performance d'un nouveau produit font état de résultats contradictoires. Si le recensement des contingences théoriques affectant cette relation par Troy, Hirunyawipada et Paswan (2008) semble exhaustif, celui des facteurs méthodologiques est partiel. Nous évaluons l'effet de 24 modérateurs, dont 16 sont méthodologiques, qui pourraient affecter la relation entre intégration inter-fonctionnelle et performance du nouveau produit.

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    Paper provided by HAL in its series Working paper serie RMT - Grenoble Ecole de Management with number hal-00588788.

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    Date of creation: 2011
    Date of revision:
    Handle: RePEc:hal:gemwpa:hal-00588788
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