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L'inter-fonctionnalité des équipes de développement de nouveaux produits affecte-t-elle leur performance ?

  • David Gotteland

    ()

    (MKT - Marketing - Grenoble École de Management (GEM))

  • Christophe Haon

    ()

    (MKT - Marketing - Grenoble École de Management (GEM))

Registered author(s):

    Research on the cross-functionality - new product performance relationship reports contradictory results. The meta-analysis highlights some theoretical and methodological moderating variables. If the identification by Troy, Hirunyawipada, and Paswan (2008) of theoretical moderators that affect this relationship seems comprehensive, it is not for methodological factors. We assess the moderating effect of 24 moderators, 16 of which are methodological, which could impact the relationship between cross-functional integration and new product performance.

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    File URL: http://hal.grenoble-em.com/hal-00588788/document
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    Paper provided by HAL in its series Working paper serie RMT - Grenoble Ecole de Management with number hal-00588788.

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    Date of creation: 2011
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    Handle: RePEc:hal:gemwpa:hal-00588788
    Note: View the original document on HAL open archive server: http://hal.grenoble-em.com/hal-00588788
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