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L'inter-fonctionnalité des équipes de développement de nouveaux produits affecte-t-elle leur performance ?


  • David Gotteland

    () (MKT - Marketing - Grenoble École de Management (GEM))

  • Christophe Haon

    () (MKT - Marketing - Grenoble École de Management (GEM))


Research on the cross-functionality - new product performance relationship reports contradictory results. The meta-analysis highlights some theoretical and methodological moderating variables. If the identification by Troy, Hirunyawipada, and Paswan (2008) of theoretical moderators that affect this relationship seems comprehensive, it is not for methodological factors. We assess the moderating effect of 24 moderators, 16 of which are methodological, which could impact the relationship between cross-functional integration and new product performance.

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  • David Gotteland & Christophe Haon, 2011. "L'inter-fonctionnalité des équipes de développement de nouveaux produits affecte-t-elle leur performance ?," Working paper serie RMT - Grenoble Ecole de Management hal-00588788, HAL.
  • Handle: RePEc:hal:gemwpa:hal-00588788
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    References listed on IDEAS

    1. Dinica, Valentina, 2006. "Support systems for the diffusion of renewable energy technologies--an investor perspective," Energy Policy, Elsevier, vol. 34(4), pages 461-480, March.
    2. Duchin, Faye & Lange, Glenn-Marie, 1995. "The Future of the Environment: Ecological Economics and Technological Change," OUP Catalogue, Oxford University Press, number 9780195085747.
    3. P J G Pearson, 1989. "Proactive energy - environment policy strategies: a role for input - output analysis?," Environment and Planning A, Pion Ltd, London, vol. 21(10), pages 1329-1348, October.
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    More about this item


    Cross-functionality; new product performance; meta-analysis; Inter-fonctionnalité; performance des nouveaux produits; méta-analyse;

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