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« High-tech, High-touch » Reconstruire de l'humain dans les entreprises à fort contenu technologique


  • Loïck Roche

    () (MC - Management et Comportement - Grenoble École de Management (GEM))

  • John Sadowsky

    () (MC - Management et Comportement - Grenoble École de Management (GEM))


More communication between individuals leads to better performance in organizations. At least, that is what we have always assumed. Thus, new and faster technologies of communication – Intranet and the Internet – have become the norm in our companies. However, many analysts and authors – among them Vastel, Saramago and Barber (1999) – are beginning to wonder if we may have gone too far. Can these new technologies constitute a source of stress and oppression for the employee, in some cases even becoming an impediment to efficient communication ? To fight against this sort of oppression, workers are increasingly feeling the need to « rebuild the human side » (Roche, 1997 and Sadowsky,1999) of the system. Rather than fight this desire to add a more personal touch, today's manager must learn to encourage it, realizing that human contact can make workers more productive and efficient

Suggested Citation

  • Loïck Roche & John Sadowsky, 2000. "« High-tech, High-touch » Reconstruire de l'humain dans les entreprises à fort contenu technologique," Working paper serie RMT - Grenoble Ecole de Management hal-00450165, HAL.
  • Handle: RePEc:hal:gemwpa:hal-00450165
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