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Les limites du traitement marchand de la Responsabilite sociale de l'entreprise

Author

Listed:
  • Thibault Daudigeos

    (Grenoble Ecole de Management (France, Grenoble) - GEM)

  • Bertrand Valiorgue

    (EM - EMLyon Business School)

Abstract

Cet article a pour objectif de mieux cerner les fondements institutionnels et organisationnels de la Responsabilité sociale de l'entreprise [RSE]. Nous cherchons dans un premier temps à comprendre les origines de l'appel généralisé en faveur de la RSE qui marque l'époque contemporaine. Nous distinguons un appel institutionnel symptomatique du déficit de régulation de l'ancien modèle fordiste et, plus largement, un appel sociétal, dû à une accélération du dévoilement des effets externes négatifs. Nous essayons ensuite de comprendre pourquoi les entreprises adhèrent massivement à ce projet de responsabilisation et décrivons les conditions qui autorisent l'opérationnalisation d'un tel projet. Nous dressons, pour terminer, l'inventaire des limites que nous semble poser le projet de régulation proposé par la RSE.

Suggested Citation

  • Thibault Daudigeos & Bertrand Valiorgue, 2010. "Les limites du traitement marchand de la Responsabilite sociale de l'entreprise," Grenoble Ecole de Management (Post-Print) hal-05511804, HAL.
    • Handle: RePEc:hal:gemptp:hal-05511804
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