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Use of personal data for monetization purposes: the case of mobile applications

Author

Listed:
  • Clara Jean

    (EESC-GEM Grenoble Ecole de Management)

  • Vincent Lefrere

    (IMT-BS - DEFI - Département Droit, Economie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

Abstract

In the mobile apps market, most apps can be downloaded for free. This study reviews the economic literature on the three most popular monetization strategies used to generate revenue: Advertising, freemium, and personal data. We discuss the part played by personal data in each of these three monetization strategies, and highlight why the lack of knowledge about the ultimate uses of personal data by market stakeholders should be of concern.

Suggested Citation

  • Clara Jean & Vincent Lefrere, 2023. "Use of personal data for monetization purposes: the case of mobile applications," Grenoble Ecole de Management (Post-Print) hal-03948374, HAL.
    • Handle: RePEc:hal:gemptp:hal-03948374
    DOI: 10.1080/00213624.2023.2273128
    as

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