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Are digital business models too indiscreet ? An empirical analysis
[Les modèles d'affaires numériques sont-ils trop indiscrets ? Une analyse empirique]

Author

Listed:
  • Grazia Cecere

    (IMT-BS - DEFI - Département Droit, Economie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11, LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management)

  • Fabrice Le Guel

    (RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11)

  • Fabrice Rochelandet

    (IRCAV - IRCAV - Institut de Recherche sur le Cinéma et l'Audiovisuel - EA 185 - Université Sorbonne Nouvelle - Paris 3 - LABEX ICCA - UP13 - Université Paris 13 - Université Sorbonne Nouvelle - Paris 3 - CNRS - Centre National de la Recherche Scientifique - UPCité - Université Paris Cité - Université Sorbonne Paris Nord)

Abstract

Personal data collection methods have proliferated with the diversification of online services. The aim of the article is to determine the links between online companies' business models and their personal data collection strategies. The heaviest users of browsing data trackers are information websites and news sites, as well as companies' institutional communication websites. Social networking and online dating sites are less dependent on these techniques; they collect personal data directly from individuals. Based on these results, the article makes recommendations for personal data regulation.

Suggested Citation

  • Grazia Cecere & Fabrice Le Guel & Fabrice Rochelandet, 2015. "Are digital business models too indiscreet ? An empirical analysis [Les modèles d'affaires numériques sont-ils trop indiscrets ? Une analyse empirique]," Grenoble Ecole de Management (Post-Print) hal-02386845, HAL.
    • Handle: RePEc:hal:gemptp:hal-02386845
    DOI: 10.3917/res.189.0077
    Note: View the original document on HAL open archive server: https://hal.science/hal-02386845
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