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Multimodal strategies of theorization: Retracing the fifty year institutionalization of reinforced concrete

Author

Listed:
  • Mélodie Cartel

    (CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris sciences et lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique, EESC-GEM Grenoble Ecole de Management)

  • Sylvain Colombero

    (EESC-GEM Grenoble Ecole de Management)

  • Eva Boxenbaum

    (CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris sciences et lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique, CBS - Copenhagen Business School [Copenhagen])

Abstract

This paper examines the role of multimodal strategies in processes of theorization. Empirically, we investigate the theorization process of a highly disruptive innovation in the history of architecture: reinforced concrete. Relying on archival data from a dominant French architectural journal from 1885 to 1939, we studied how this new material became legitimized for the construction of buildings. Our early coding revealed three multimodal strategies associated with theorization: emotional, narrative, and lexical. Our intention when developing the full paper is to articulate these findings with well-known rhetorical strategies and develop a process model of theorization.

Suggested Citation

  • Mélodie Cartel & Sylvain Colombero & Eva Boxenbaum, 2017. "Multimodal strategies of theorization: Retracing the fifty year institutionalization of reinforced concrete," Grenoble Ecole de Management (Post-Print) hal-01488218, HAL.
    • Handle: RePEc:hal:gemptp:hal-01488218
    as

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