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The human resource issues and their impact on firm growth in small e-businesses in China

Author

Listed:
  • Tingting Lang

    (IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management)

  • Bhumika Gupta

    (IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management)

Abstract

This paper studies the human resource issues in small e-businesses in China through questionnaire survey about online shoppers and current employees in e-commerce companies, interviews with human resource managers who are now working in successful e-commerce firms and those who have worked before in the broken e-business websites. E-businesses inevitably confront with the human resource dilemma, especially when they rely on high-quality service for differentiation. In order to deliver infinite scalability, these firms need to reduce their dependence on human resource. However insufficient human resource investment impedes the firm growth. Analyzing how these issues impede the firm growth, by developing the case study of comparing two Chinese B2C websites, Jindong, one of the leading B2C websites, and Vipshop, one of the small e-businesses struggling to "tip" in the market, recommendations are given to small e-businesses to improve their human resource and promote the firm growth.

Suggested Citation

  • Tingting Lang & Bhumika Gupta, 2015. "The human resource issues and their impact on firm growth in small e-businesses in China," Grenoble Ecole de Management (Post-Print) hal-01373364, HAL.
    • Handle: RePEc:hal:gemptp:hal-01373364
    DOI: 10.17485/ijst/2015/v8iS4/70301
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