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The study of customer value in the context of service-dominant logic

Author

Listed:
  • Zhendong Zhong

    (BUPT - Beijing University of Posts and Telecommunications)

  • Shoulian Tang

    (BUPT - Beijing University of Posts and Telecommunications)

  • Pierre Vialle

    (LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management, IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

Abstract

Customer value is regarded as the source of firms' core competence nowadays. Meanwhile, there are good-dominant logic (G-D logic) and service-dominant logic (S-D logic) to research the customer value. Due to the rapid development of modern service industry and information technology, the G-D logic is no longer compatible with modern service environment and is gradually replaced by the S-D logic. The S-D logic has brought many new contents for customer value creation. Therefore, firms should make appropriate change and innovation in their management. This study is based on the definition of customer value, introduce the S-D logic as well as the customer value creation, and then summarize the properties of the S-D logic, finally analyze implications for Chinese firms' management innovation.

Suggested Citation

  • Zhendong Zhong & Shoulian Tang & Pierre Vialle, 2013. "The study of customer value in the context of service-dominant logic," Grenoble Ecole de Management (Post-Print) hal-01271888, HAL.
    • Handle: RePEc:hal:gemptp:hal-01271888
    DOI: 10.1109/ICIII.2013.6702964
    Note: View the original document on HAL open archive server: https://hal.science/hal-01271888
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