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La construction des Business Models des fournisseurs d'Infrastructure as-a-Service : l'étude de deux 'purs players' français

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  • Franck Léon

    () (University of Nice Sophia Antipolis, France
    GREDEG CNRS)

Abstract

L'objectif de notre communication est de comprendre la construction des Business Models des fournisseurs de services nécessitant des infrastructures lourdes dans l'industrie de l'informatique, suite à l'émergence du Cloud Computing. Nous nous appuyons sur les neuf blocs de base proposés par Osterwalder et Pigneur (2010) pour étudier les cas de deux fournisseurs d'IaaS français. Cette recherche montre que la création de valeur d'un fournisseur d'IaaS repose sur la création d'écosystèmes de partenaires : les ‘partenaires fournisseurs' pour la mise en place du catalogue de service, et ‘les partenaires produits' pour ajouter de la valeur complémentaire. Par ailleurs, les flux de revenu, bien que fonction de la consommation du client, sont croissants au niveau macro.

Suggested Citation

  • Franck Léon, 2014. "La construction des Business Models des fournisseurs d'Infrastructure as-a-Service : l'étude de deux 'purs players' français," GREDEG Working Papers 2014-15, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), University of Nice Sophia Antipolis.
  • Handle: RePEc:gre:wpaper:2014-15
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    File URL: http://www.gredeg.cnrs.fr/working-papers/GREDEG-WP-2014-15.pdf
    File Function: First version, 2014
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    Keywords

    Cloud Computing; Business Model; Infrastructure as-a-service (IaaS); création de valeur;

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