Methodological foundations of cross-innovation projects in creative industries

The relevance of this research is related to cross-innovation that have become new impulses for the development of creative industries and other industries in favor of strengthening economic diversification. This is an exceptionally new offer for real sector companies and the support of unique creative solutions based on advanced technologies. The main goal of the work is to identify cross-sectoral projects of creative industries and methodologically substantiate the development of cross-innovation cooperation between creative industries and other sectors of the economy. This implies formulation of the author's version of the boundaries of the concept of cross-sectoral cooperation between creative and «non-creative» industries. The main conclusions of the study are the following. Cross-innovation means cooperation of an intersectoral or interdisciplinary nature between creative industries and real-sector companies. The main goal of such activity is to ensure the competitiveness and efficiency of cross-innovation activities. Cross-innovation projects also contribute to the emergence of new economic benefits produced not only by cultural and creative industries, but also by other economic agents, since these projects create favorable conditions for doing business. In their turn, regions and territories that serve as a space for the development of cross-innovative projects, attract investment, labor and are characterized by dynamic economic development. Conclusions about practical significance of this research argue that this work may serve as a direct guide for the development of cross-innovation cooperation in Russia, due to its scientific novelty and methodological importance.