Sri Lanka's Rubber Industry: Succeeding in the Global Market
Rapid urbanization in developing countries is fueling the demand for automobiles and consequently for rubber tires. Therefore it is a critical period for the industry, where fundamental changes are taking place in the way rubber is produced and marketed for competitive survival. This report identifies some of the major strengths and weaknesses of Sri Lanka's rubber industry with respect to other major exporters in the world, and examines the strategic options for the government of Sri Lanka and the private rubber companies.
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