Incentives and Social Norms in Household Behavior
In a broad psychological perspective, both economic incentives and social norms may be be regarded as giving rise to purposesful, or "rational" behavior. By this I simply mean that individuals act in accordaance with expected reward or punishment, even though the form these take differs substantially in the two cases. Whereas economic incentives imply "material rewards", or favors that can be traded for such rewards including leisure, social norms imply "social rewards".
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|Date of creation:||1996|
|Date of revision:|
|Contact details of provider:|| Postal: UNIVERSITY OF STOCKHOLM, INSTITUTE FOR INTERNATIONAL ECONOMIC STUDIES, S- 106 91 STOCKHOLM SWEDEN.|
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- George A. Akerlof, 1980. "A Theory of Social Custom, of which Unemployment may be One Consequence," The Quarterly Journal of Economics, Oxford University Press, vol. 94(4), pages 749-775.
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