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Oblique Strategist: Gaining Competitive Advantage Through Conjectural Knowledge in Unusually Aggresive Environment


  • Baumard, P.


Strategic theorists argue that competitive advantage lies in acquisition and protection of singular knowledge. We argue that this static perspective, gaining competitive advantage lies in the ability to find short-cuts to double-cross competitors while maintaining legitimacy.

Suggested Citation

  • Baumard, P., 1996. "Oblique Strategist: Gaining Competitive Advantage Through Conjectural Knowledge in Unusually Aggresive Environment," Papers 96-05, Institut de Recherche en Gestion. Universite de Paris XII-.
  • Handle: RePEc:fth:inrege:96-05

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    JEL classification:

    • G30 - Financial Economics - - Corporate Finance and Governance - - - General
    • G34 - Financial Economics - - Corporate Finance and Governance - - - Mergers; Acquisitions; Restructuring; Corporate Governance
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General


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