Defining the Young Beach-Oriented Tourist: a Distinct Tourism Market
This paper provides a chronological definition of the young beach-oriented tourist based on behavioural patterns within the holiday environment. The strudy on which the paper is based tool place in the beah-oriented resort of Cala Millor, on the northeast of the Spanish island of Mallorca. Studies of young tourists are required because of the importance of this population to the tourism industry. In addition, there appears to have been a paucity of research on young tourists, especially those on beach-oriented vacations. The need for this study is related to the fact that there is no universally agreed definition of the young beach-oriented tourist.
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