A Books Readinf Pattern Based on Economic and Psycho-Sociological Factors
This article examines the relative influence of socio-economic variables versus attitudes as regards to consumer behavior towards book reading as a leisure activity. Previous studies on leisure consider the amount of discretionary time available to the individual as a decisive factor. This study is based on a field research conducted upon a French population sample. We isolate four fundamental dimensions of the reading activity that appear to act as necessary intermediate variables to predict consumer behavior towards this leisure activity. A threshold of involvement is identified, below which individuals appear to feel unconcerned by reading, should they have discretionary time available or not.
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|Date of creation:||2000|
|Contact details of provider:|| Postal: Suisse; Ecole des Hautes Etudes Commerciales, Universite de Geneve, faculte des SES. 102 Bb. Carl-Vogt CH - 1211 Geneve 4, Suisse|
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