Retail Contracting: Theory and Practice
We summarize a number of regularities that arise in the empirical literature on contractual relationships between manufacturers and their exclusive resellers. We do this by using studies of traditional and business-format-franchise relationships, as well as studies of sales- force-integration decisions.
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|Date of creation:||1996|
|Date of revision:|
|Contact details of provider:|| Postal: G.R.E.Q.A.M., (GROUPE DE RECHERCHE EN ECONOMIE QUANTITATIVE D'AIX MARSEILLE), CENTRE DE VIEILLE CHARITE, 2 RUE DE LA CHARITE, 13002 MARSEILLE.|
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