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Erfolgsfaktoren der Mitgliederbindung in Berufsverbänden

Listed author(s):
  • Gmür, Markus


  • Ribi, Yvonne
Registered author(s):

    Wovon hängt ab, ob es einem Berufsverband gelingt, Mitglieder zu binden und damit einen hohen Organisationsgrad zu erreichen? Eine Befragung von insgesamt 850 gegenwärtigen und ehemaligen Mitgliedern aus den 13 Sektionen eines Verbands mit unterschiedlichem Leistungsangebot in seinen Sektionen zeigt, in welchem Masse die individuelle Mitgliedschaftsentscheidung über den Leistungsmix hinaus durch die Strukturen des Verbands und die damit verbundene Einbindung des einzelnen Mitglieds in die Verbandsarbeit beeinflusst werden kann.

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    Paper provided by Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland in its series FSES Working Papers with number 432.

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    Length: 13 pages
    Date of creation: 09 Nov 2012
    Handle: RePEc:fri:fribow:fribow00432
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