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Erfolgsfaktoren der Mitgliederbindung in Berufsverbänden

Author

Listed:
  • Gmür, Markus

    (VMI)

  • Ribi, Yvonne

Abstract

Wovon hängt ab, ob es einem Berufsverband gelingt, Mitglieder zu binden und damit einen hohen Organisationsgrad zu erreichen? Eine Befragung von insgesamt 850 gegenwärtigen und ehemaligen Mitgliedern aus den 13 Sektionen eines Verbands mit unterschiedlichem Leistungsangebot in seinen Sektionen zeigt, in welchem Masse die individuelle Mitgliedschaftsentscheidung über den Leistungsmix hinaus durch die Strukturen des Verbands und die damit verbundene Einbindung des einzelnen Mitglieds in die Verbandsarbeit beeinflusst werden kann.

Suggested Citation

  • Gmür, Markus & Ribi, Yvonne, 2012. "Erfolgsfaktoren der Mitgliederbindung in Berufsverbänden," FSES Working Papers 432, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland.
  • Handle: RePEc:fri:fribow:fribow00432
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    More about this item

    Keywords

    Geschäftsführung; Vorstand; Nonprofit-Organisation;

    JEL classification:

    • L3 - Industrial Organization - - Nonprofit Organizations and Public Enterprise
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship

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