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Seeing is believing: Using crop pictures in personalized advisory services

Author

Listed:
  • Ceballos, Francisco
  • Foster, Tim
  • Hufkens, Koen
  • Jadhav, Arun
  • Kannan, Samyuktha
  • Kramer, Berber

Abstract

We developed, implemented, and evaluated an innovative personalized advisory service that complements picture-based insurance (PBI), an easy-to-understand low-cost insurance product for visible crop damage. We sent personalized agricultural advice based on real-time observations of crop conditions, from sowing to harvest, from farmers’ pictures of their insured plots. Such a service can empower data-driven farming through three channels: experts can tar-get messages to a farmer’s individual situation, thus increasing the value and timeliness of the advice; the tangibility of pictures in-creases ownership and take-up of the advice; and the service allows insurers to gather more monitoring data and provide recommendations on how to minimize risk, thus lowering expected insurance payouts.

Suggested Citation

  • Ceballos, Francisco & Foster, Tim & Hufkens, Koen & Jadhav, Arun & Kannan, Samyuktha & Kramer, Berber, 2018. "Seeing is believing: Using crop pictures in personalized advisory services," Project notes September 2018, International Food Policy Research Institute (IFPRI).
    • Handle: RePEc:fpr:prnote:pnseptember2018
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