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Firm Search in the Labor Market: Evidence from Help-Wanted Advertisements

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Abstract

We construct new monthly city-level and national measures of firm search for workers from 1900 to 1938, drawing on approximately 5 million scanned help-wanted advertisements from five U.S. newspapers, with breakdowns by gender. We document four main findings: (1) firm search effort is procyclical, declining sharply at the onset of recessions; (2) posting costs affect advertising behavior, but the effect is modest, with an elasticity of −0.09; (3) the U.S. Beveridge curve has been stable for the past 125 years, with matching elasticities of 0.57 pre-WWII and 0.55 post-WWII; and (4) help-wanted advertisements for women are more responsive than those for men to both posting costs and the business cycle.

Suggested Citation

  • Huixin Bi & Nicolas Petrosky-Nadeau & Nora Traum & Greg Woodward, 2025. "Firm Search in the Labor Market: Evidence from Help-Wanted Advertisements," Research Working Paper RWP 25-07, Federal Reserve Bank of Kansas City, revised 15 May 2026.
    • Handle: RePEc:fip:fedkrw:101724
    DOI: 10.18651/RWP2025-07
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    JEL classification:

    • C82 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Macroeconomic Data; Data Access
    • E32 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Business Fluctuations; Cycles
    • J64 - Labor and Demographic Economics - - Mobility, Unemployment, Vacancies, and Immigrant Workers - - - Unemployment: Models, Duration, Incidence, and Job Search
    • N32 - Economic History - - Labor and Consumers, Demography, Education, Health, Welfare, Income, Wealth, Religion, and Philanthropy - - - U.S.; Canada: 1913-

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