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Advertising, market power and non-price competition: evidence from commercial banking

Author

Listed:
  • Frederick W. Derrick
  • John D. Wolken

Abstract

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Suggested Citation

  • Frederick W. Derrick & John D. Wolken, 1986. "Advertising, market power and non-price competition: evidence from commercial banking," Working Papers in Banking, Finance and Microeconomics 86-3, Board of Governors of the Federal Reserve System (U.S.).
  • Handle: RePEc:fip:fedgwf:86-3
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    Citations

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    Cited by:

    1. ÖRS, Evren, 2006. "The Role of Advertising in Commercial Banking," CEPR Discussion Papers 5461, C.E.P.R. Discussion Papers.
    2. Robert DeYoung & Evren Ors, 2004. "Advertising and pricing at multiple-output firms: evidence from U.S. thrift institutions," Working Paper Series WP-04-25, Federal Reserve Bank of Chicago.
    3. Roslan, Ahmad Ridza & Masih, Mansur, 2017. "How does advertisement spending affect business performance of both islamic and conventional banks?," MPRA Paper 105578, University Library of Munich, Germany.
    4. Ors, Evren, 2004. "Postmortem on the Federal Reserve's Functional Cost Analysis Program: how useful was the FCA?," Review of Financial Economics, Elsevier, vol. 13(1-2), pages 121-148.

    More about this item

    Keywords

    Banks and banking; Advertising;

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