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Les études qualitatives face aux normes de la recherche : le cas des entretiens

Author

Listed:
  • Franck Bares
  • Daniel Caumont

    () (CEREFIGE)

Abstract

L'objet, principalement méthodologique de cet article, est de rappeler que les études qualitatives, tant en marketing que dans les autres domaines de la recherche en gestion, procèdent d'une démarche scientifique s'appuyant sur la méthode clinique, méthode d'investigation largement étudiée et formalisée dans le domaine des sciences humaines. Les auteurs essayent dans un premier temps de recadrer les champs d'investigation spécifiques dévolus aux études qualitatives avant de se demander dans quelle mesure il est possible de satisfaire aux critères d’une démarche scientifique, en matière de recherche.

Suggested Citation

  • Franck Bares & Daniel Caumont, 2004. "Les études qualitatives face aux normes de la recherche : le cas des entretiens," Cahiers du CEREFIGE 0402, CEREFIGE (Centre Europeen de Recherche en Economie Financiere et Gestion des Entreprises), Universite de Lorraine, revised 2004.
  • Handle: RePEc:fie:wpaper:0402
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    References listed on IDEAS

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